The Four Drive model presents human aspirations as a set of fundamental needs. The theory was introduced in the 2002 book titled Driven. These dynamic needs were acquired over time from human evolutionary past and became a part of the mental stock meant to serve as an advantage in the epochs to come.
The derived drives are elemental and cannot be broken down into smaller elements, yet provide a comprehensive understanding of what is behind human motivation. These complete drives are: acquire, bond, learn, and defend. Each of them is characterized by features influencing communication with other humans, in the workplace included.
Nucor Corporation (NYSE:NUE) is one of the United States’ largest steel companies. Steel has been a tough business since the 2007 to 2009 recession, facing falling prices amid intense competition domestically and from foreign imports. But Nucor has managed to hold up really well, relatively speaking – partly because of its unique cost structure. Here’s why. Nucor’s […]
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